Companies and businesses around the world use a multitude of marketing and advertising strategies to attract customers and clients.
One of the most significant and affordable type of marketing materials are flyers.
This old-school yet affordable marketing tool helps business owners place the right information about their company, products or services directly into the hands of potential customers. The design of a flyer is as important and effective as the information provided on it. An appropriately designed flyer can catch your customers’ attention and urge them to read on to find out more information. In order to make your flyer to stand out you need to decide which type to use as they come in various sizes and designs.
Here is a list of the most frequently used flyers when it comes to business promotion:
SINGLE SIDED FLYERS:
Low in price, single-sided flyers are the most budget-friendly way to promote your business. Easy and quick to design they are perfect for letterbox drops or inserting into newspapers. Mostly they come in A4 or A5 size and unlike tri-folded flyers, these can also be sent out on a standard stamp, which also makes them a cost-effective mailer. Single-sided flyers are also the best option if you plan to hang up your promotional flyers.
If you plan to hand out your flyers, then a double-sided flyer is the best choice. If done properly it provides twice the opportunity to make a sale. While the most important information goes on the front side of the flyer, the second side can be used to add supporting information like mentioning a price list, or a comprehensive list of services, promotional offers or coupons, customer testimonials, a locator map with driving and parking directions, answers to frequently asked questions…the uses are endless. You just have to be creative and make sure that the second side does not compete or overshadow the main message on the front side.
A tri-fold flyer gives you all the space you need in an engaging and elegant design. It is created by making two folds giving a 3 panel end result. You can go for this type of flyer. If you deem that single-sided and double-sided flyers are too small for the information you want to convey. Each section of a tri-fold flyer is used to briefly describe something to the potential customer/client.
Tall and thin like a DL envelope, tri-fold flyers are great for leaflet holders on counters, and will do your business a good deal of promotion.
Remember, if you want to boost your sales or make a big impact on your potential clients, a well-designed flyer is the way to go. Choose wisely, invest wisely, and see your business flourish!