Semalt Expert: Google’s Search Algorithm Could Be Compelling People To Spam

Semalt Expert: Google’s Search Algorithm Could Be Compelling People To Spam

Every SEO expert, publisher, or content writer knows that link building is one of the vital factors that influence a site’s ranking on search engine result pages. SEO definitely requires links, and people who deal with SEO need them too.

But search engines, particularly Google, seem to need links the most and this is causing more harm than good. Google’s search algorithms use links as an integral metric for ranking sites. This has made the subject of link building so prominent in various forums. Writers, bloggers, and publishers are always searching for new methods of obtaining links to ensure that their content stands a better chance of reaching their audiences.

Michael Brown, the Customer Success Manager of Semalt, explains that the weight given to links when ranking sites seems to push other more important ranking metrics to the backseat. It’s quite evident now that Google’s emphasis on quality content, site authority, and influence as the major determinants of a site’s ranking are just claims. Its search algorithms almost entirely ignore these aspects in favor of links.

As a result, link builders are tirelessly scouting for links instead of investing efforts in creating quality content that is influential and authoritative.

Consumers suffer the most from this industry flaw. Instead of getting useful content as they’d expect from sites ranked on the first page of search engine results, what they get is vague content that has been manipulated using links just to rank higher.

It’s arguable that Google’s too much emphasis on links has fueled the development of a perception that much of whatever is available on the web can be manipulated by the creator. It’s this mentality that has probably driven more people to spam links in hopes that their content will be ranked higher.

If search engines put less weight on links when developing their search algorithms, every content creator would stick to the basics of organic SEO. They’d be more concerned about designing their sites and creating their content to the best quality so that consumers find what they are looking for on those sites. This would make the consumers trust such sites more. Of course, no one would like to forget about link building. But after taking care of the most fundamental SEO aspects, nothing would be easier than attracting quality links to the site. In other words, the site would be liked because it is likeable.

As it stands now, Google is allowing sites to use links to force people to like them. Sadly, even big sites are doing this unacceptable thing, and one is left to wonder why Google lets them get away with it.

If the problem of spammy links is to find a solution, Google must be at the center of it. It has to stop giving links too much weight in its ranking algorithm and focus on the most important factors of online content: uniqueness, usefulness, influence, and authority. Search engines have to make the playing ground level – allowing sites to compete based on the quality of their content and how well they take care of consumers’ needs. Unless this happens, more people will develop the perception that links are the king of SERP ranking and that would only increase the amount of useless content on the web, as already witnessed.

22 thoughts on “Semalt Expert: Google’s Search Algorithm Could Be Compelling People To Spam

  1. bape hoodie Reply

    Can I simply say what a relief to find somebody who actually knows what theyre speaking about on the internet. You undoubtedly know how one can deliver a problem to gentle and make it important. More individuals must read this and perceive this side of the story. I cant consider youre no more common because you positively have the gift.

  2. adidas ultra boost 3.0 Reply

    My wife and i got really thankful Raymond managed to conclude his homework by way of the ideas he grabbed out of your web page. It is now and again perplexing to simply continually be handing out key points that many others could have been trying to sell. And we all grasp we’ve got you to be grateful to for this. The entire illustrations you’ve made, the straightforward web site menu, the friendships your site make it easier to promote – it’s most superb, and it’s helping our son in addition to us know that the subject matter is enjoyable, which is certainly rather fundamental. Thank you for the whole lot!

  3. michael kors outlet Reply

    I抎 need to test with you here. Which isn’t one thing I usually do! I get pleasure from reading a publish that will make people think. Additionally, thanks for permitting me to comment!

  4. yeezy boost 350 Reply

    Thanks a lot for providing individuals with an extraordinarily breathtaking possiblity to read articles and blog posts from this blog. It’s always so lovely and also jam-packed with a great time for me personally and my office fellow workers to search your website at the least thrice every week to learn the newest things you have. And indeed, we’re certainly satisfied with your surprising concepts served by you. Selected 2 areas in this post are definitely the best I’ve ever had.

  5. yeezy boost Reply

    Thanks a lot for providing individuals with an extraordinarily pleasant opportunity to read articles and blog posts from this website. It really is so pleasurable and packed with a great time for me and my office acquaintances to visit the blog a minimum of three times in one week to see the newest issues you have. And of course, I’m also certainly happy with your incredible hints you give. Certain 4 tips in this article are easily the most impressive we have had.

  6. jordan shoes Reply

    Good post. I be taught one thing tougher on completely different blogs everyday. It’ll at all times be stimulating to learn content material from different writers and practice slightly one thing from their store. I抎 want to make use of some with the content material on my weblog whether or not you don抰 mind. Natually I抣l give you a hyperlink on your net blog. Thanks for sharing.

  7. adidas ultra boost Reply

    I wish to show some appreciation to the writer for bailing me out of this type of challenge. Because of surfing around through the world-wide-web and coming across concepts that were not helpful, I assumed my entire life was over. Living minus the approaches to the difficulties you’ve sorted out through your main review is a critical case, and those which may have badly affected my entire career if I hadn’t come across your blog post. Your actual know-how and kindness in dealing with all areas was tremendous. I don’t know what I would’ve done if I hadn’t discovered such a stuff like this. I’m able to at this time look ahead to my future. Thanks for your time so much for the professional and result oriented guide. I will not think twice to refer the blog to anyone who needs and wants direction on this subject matter.

  8. michael kors outlet Reply

    I am often to running a blog and i really recognize your content. The article has actually peaks my interest. I am going to bookmark your site and keep checking for new information.

  9. yeezy boost Reply

    I want to point out my affection for your generosity supporting individuals who really need help with in this question. Your real dedication to getting the solution across had become rather productive and have regularly made professionals like me to reach their endeavors. Your personal invaluable guideline entails so much a person like me and additionally to my fellow workers. Warm regards; from everyone of us.

  10. kobe 9 Reply

    A formidable share, I simply given this onto a colleague who was doing a little bit evaluation on this. And he actually purchased me breakfast because I found it for him.. smile. So let me reword that: Thnx for the deal with! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love studying more on this topic. If potential, as you turn into experience, would you mind updating your weblog with extra particulars? It’s extremely useful for me. Huge thumb up for this blog put up!

  11. nike air max 90 Reply

    An impressive share, I simply given this onto a colleague who was doing just a little analysis on this. And he in reality bought me breakfast as a result of I found it for him.. smile. So let me reword that: Thnx for the deal with! But yeah Thnkx for spending the time to discuss this, I really feel strongly about it and love studying more on this topic. If potential, as you become expertise, would you mind updating your weblog with more particulars? It’s highly helpful for me. Huge thumb up for this weblog put up!

  12. adidas yeezy Reply

    Thank you so much for giving everyone an exceptionally nice opportunity to read critical reviews from this blog. It can be so great plus stuffed with a lot of fun for me and my office mates to visit your website at minimum 3 times in one week to find out the newest items you will have. And indeed, we are usually happy with your unique information you serve. Selected two areas in this posting are in truth the most impressive I’ve had.

  13. birkin bag Reply

    Once I initially commented I clicked the -Notify me when new feedback are added- checkbox and now every time a comment is added I get 4 emails with the same comment. Is there any means you can remove me from that service? Thanks!

  14. michael kors outlet Reply

    I used to be more than happy to search out this net-site.I wished to thanks for your time for this excellent learn!! I positively enjoying each little little bit of it and I’ve you bookmarked to take a look at new stuff you blog post.

  15. yeezy boost Reply

    I definitely wanted to post a brief comment to be able to appreciate you for those stunning solutions you are posting on this website. My time consuming internet search has now been compensated with reputable insight to go over with my contacts. I would declare that many of us visitors are extremely lucky to be in a fantastic place with very many outstanding professionals with very helpful techniques. I feel quite lucky to have used your website page and look forward to really more awesome moments reading here. Thanks once again for all the details.

Leave a Reply

Your email address will not be published. Required fields are marked *